Our mission is to empower independent creators

Standard is a community of digital video creators and podcasters, working together to build the tools, partnerships, platforms, and services that we need to grow our businesses and thrive online.

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Sponsorships

According to The Information, 77% of creators depend on sponsorships. We’re here to keep things running smoothly. 

We believe that our audience’s trust is the most important asset we have. That’s why we partner with highly reputable sponsors like CuriosityStream and Skillshare, ensuring that our creators are only promoting products and services they really believe in.

Our sponsor relationships are built on trust and data. We only work with companies who share performance data and work with our creators over the long term, exchanging data and fussing over analytics with our data science team to treat each sponsorship like an experiment and tune performance with every video, increasing the value to the sponsor and, as a result, the rates the creators get paid.

Data transparency is key. Every metric we see, the creators see. And our commission is the same on every deal for every creator: 20% of any video sponsorship over $800, or any podcast sponsorship over $400.

Some of our sponsors

Perks

One neat thing about a bunch of creators working together is that it’s easier to get attention from interesting players, and that collective power creates a stronger negotiating position to build partnerships that make sense and — more importantly — last.

Karat

Karat is the charge card for digital creators. Their philosophy is simple: being a creator is complicated and old-school banks can’t be counted on to understand or support influencers and content creators, so someone needs to be there to help. We love their vision so much we invested in their Series A, and now Standard creators get the absolute best possible card terms.

Getty Images

Getty is the world’s most comprehensive collection of digital video clips and stock images. We buy in bulk, so our creators get a very low price for Getty assets. How low? So low that our pricing is under NDA.

Epidemic Sounds​

Not everyone is a composer, but music is still a very important facet of production value. That’s why every Standard creator gets a free Epidemic account for stock music.

Rocket Lawyer​

Running a YouTube channel is a business. You should have an LLC, file for trademarks, and make sure that your contracts are being reviewed by smart lawyers. We provide free Rocket Lawyer accounts to every one of our creators. ​

Syndication

They say you should never put all of your eggs in one basket, but diversifying and building audience relationships across platforms takes time and expertise. Our team of social media professionals and video editors can make the whole process a breeze, recommending content strategy and even running entire channels for you across Twitter, Facebook, Instagram, and TikTok, using the content you already create.

We work on commission. No setup costs, no crazy long-term contracts. You just focus on what you’re great at and let us handle the rest.

Merch

Selling things is about more than putting your name on a t-shirt. 

We work with our creators on everything from conceptualization and design to fulfillment and product support. We’ve made custom pins and coffee mugs, hyper-specific engineering notebooks, plush animals, Rubik’s Cubes, trading cards, and, yeah, even t-shirts.

Creator branding

Your brand is your calling card. Your logo, your color palette, and even your typography choices help your audience spot you in the crowd.

These choices can define your trajectory, and we believe so strongly in the value of this investment that our world-class design team provides free branding services to every one of our creators.

Here’s just a few examples of our work:

Production

Independence doesn’t have to mean working alone. We’ve assembled a world-class team of editors, motion graphics artists, sound engineers, and other production experts to create Standard Studios, and our creators have access to the full team at pass-through rates.

Better yet, we give every Standard creator up to 40 hours of our team’s time for free, to make sure we’re the right fit and to provide a safety net if a video is running behind schedule.

The streaming platform built and owned by creators

We love YouTube, but we wanted to have a home we could call our own.

We built our own streaming video and podcast platform called Nebula, a place where we can play and experiment, offer extended editions and bonus content, create entirely new properties, or integrate physical products or experiences. Our little experiment has been tremendously successful, bringing us to over 300,000 current paying users and growing quickly.

We knew that this would only work if the project was creator-owned, which is why Nebula is built as a partnership with our creators. Fifty-fifty. We split the profits every month (based on watch time), and if we ever decide to sell it, half of the sale price goes to the creators.

Want to say hi? Let's talk.

We’d love to chat with you about what we do and how we can help you.

Tip: “tv” is part of our domain, not our name.