Community Content Strategist

First off, this description is a wishlist, not a checklist. We want to find a super-amazing person to join our team, and we’re well aware that “super-amazing” can come in all different forms. If you’re a little less experienced on a specific bullet point, or if you didn’t go to a fancy school, apply anyway. We look at candidates, not resumes.

About Us

Standard is looking for a strategist to help YouTube creators repurpose their content to build a presence on other social media platforms.


  • Work with creators to build content strategies on Facebook, TikTok, Twitter, Instagram, and… I don’t know, Snapchat? Whatever the kids are doing these days.
  • Stay up to date with social media trends, especially as they pertain to video
  • Work with the creators and our content development studio to repurpose/cut up content to better fit other platforms
  • For portrait-mode platforms, help creators design systems to minimize workflow impact while still building content that feels native to each platform
  • Use the tools each platform provides to cross-promote between creators
  • Maintain the platforms for the creators, including scheduling of posts and tailoring of ancillary content
  • Track revenue from online advertisements and build reporting for our creators and our finance team to ensure accountability

What We’re Looking For

  • 10+ experience using TikTok
  • Just kidding — we need someone with experience with social media algorithms, especially Facebook and TikTok
  • Length of experience is less important to us than depth of knowledge
  • Excited about helping creators expand and diversify their audience and slowly break YouTube’s de facto exclusivity
  • Excellent communication skills
  • At least one strong example of a page/channel you’ve played a significant role in growing


  • Competitive salary
  • Flexible work hours and vacation policy
  • Diverse, socially-minded team of nice people
  • Access to our wonderful NYC and Denver offices
  • Medical, dental, and vision plans (for US-based employees)
  • 401(k) and other benefits
  • You’ll get to work with some of the best creators on YouTube

About Us

Standard is a sort of talent management agency and production company for thoughtful YouTubers and podcasters. We do a lot of things, so it’s hard to explain it all in a single paragraph, but our mission is to empower independent creators. Most of our time is spent talking or working with the creators directly, one on one or in a group, coming up with better tools and toys for them.

We’re a distributed company. We have offices in NYC and Denver, but more than 50% of the team is remote, in exotic locations like the UK, the Netherlands, France, and Ohio.

Because we’re distributed and because most of our tasks aren’t immediately time-sensitive we don’t really have operating hours, per se. There are things to do and meetings to be had, but we pride ourselves on our flexibility. We think this makes Standard a great place to work for people with families, or whose productive hours tend to be outside of the 9-5. We care about what you do more than when you do it.

How We Hire

We think that diversity is important. Many of us have non-traditional backgrounds. We work in the online education space, so we understand how much can be learned on your own, on the Internet, outside of a classroom.

We’re looking for people who are curious and passionate. Our team should be made up of people of all sorts of colors, genders, and sizes, who can help to expand our perspective and improve our ability to treat our creators and our audience with thoughtfulness and empathy.

If that sounds like you, we’re happy to care less how many years of experience you have or where you went to school. Apply anyway. And if you have any feedback on how we could reach or appeal to a more diverse pool of talent, get in touch.

To Apply

Send an email to [email protected] and include:

  • The position.
  • What excited you about the role.
  • Your resume, obviously.
  • Links to relevant work available online (github, etc).
  • A note or two about your interests outside of work. This is usually more interesting than the resume part.

Tip: “tv” is part of our domain, not our name.